For solo founders and small business owners

Your business shouldn't have this much friction.

A business partner in your corner, without giving up equity. Straight answers when you need them, from someone who's built it.

Get the decisions, bottlenecks and problems out of your head, work out what actually matters, and have someone alongside you to make sure it gets sorted.

Take the 2-minute quiz →

Or buy the $500 audit now

My story

I know what it's like to carry it all on your own.

I grew up in Scotland, and for a lot of my childhood I was lonely. My dream was to move to America, and nobody around me really understood that, or me. I didn't fit in at school. I learned early what it feels like to carry something on your own.

My first real job, while I was still at university in Edinburgh, was being the only IT person for a 25-person building firm spread across five construction sites. Directors, accountants, surveyors, all needing things to just work. I didn't know it then, but that's the job I do now.

My career in networks and cybersecurity started in Scotland, then took me to Brisbane, Australia. The company I worked for there was bought by an Austin-based company, and in 2014 I got the chance to move to the US. The dream I'd had as a kid came true. Across twenty years, most of the work came down to one question: why is this going through all of that when it could go straight there? Find what doesn't need to be there, take it out, and everything runs faster and calmer.

In 2020 I started building a rental business. It grew to more than 150 houses, and somewhere along the way it started running me. Every system, every spreadsheet and every decision came back to me. I was building something for my family and getting less time with them. And the loneliness came back. It was the same feeling I'd had as a kid: people all around you, and nobody who really gets what you're carrying.

My business partner says when he wants to go faster, he pedals harder. I look for a different gear.

Then other owners started asking me to look at their businesses. A travel concierge juggling twelve apps. A consultant who couldn't explain what he did. A property business with data everywhere. Every time, the real problem wasn't the technology. It was one person carrying the whole thing on their own.

That's why I do this. Building a business shouldn't feel as lonely as it often does. I know what that feels like, twice over, and I don't want other owners to feel it. I don't think a business should cost you your family, your health or your headspace. If I can help an owner get home for dinner with a clearer head, and a business that's still growing, that's a good day's work.

What I believe

The business should serve the life, not the other way round.

If your kids have started to notice you're not really there, something has to change. Clear the bottlenecks and you get your headspace back: more time with your family, and more focus on the work that actually grows the business.

The question I'll keep asking you

What are you working on today that will bring in revenue 30, 60 and 90 days from now, while you're still present with your family?

How it works

Three steps. That's it.

Take the quiz, start with the audit, then work together.

Step 1 · Free
Take the quiz

Two minutes. You'll see your friction score, where the friction is, and one thing you can do about it this week.
Take the quiz →
Step 2 · $500
Start with the audit

An hour to get everything that's heavy out of your head, then a written plan of what to fix first. The $500 comes off your first month if we carry on.
See what's in the audit →
Step 3 · $1,500 a month
Work together

A 30-minute call every week, send me what's on your mind in between, and quick fixes done for you. Three months to start, then month to month.
See the details →

Running a business can be lonely. Everyone expects you to have the answer. You don't have to carry it on your own.

Talk it through. Get challenged. Take action.

Your team will mostly agree with you. That's not what I'm here for. I'll be your sounding board: someone who knows your business, is on your side, and will push back when it matters.

Between calls, send me what's on your mind as it comes up. Every week we check in for 30 minutes, and once a month we sit down properly for an hour. What did you actually do? What's weighing on you now? You leave with a shorter list, a clearer head, and a push to get it done.

What people bring me

If it's causing friction, bring it.

"Everything lives in my head."Write it down once so someone else can run it.

"I've got too many tools."Cut to the few you need and connect them.

"I can't see my numbers."One page with the five numbers that matter.

"I do the same task every week."Automate it, hand it off, or drop it.

"I can't explain what we do."Simpler words, then a website that says them.

"I don't know what to work on first."A ranked list and one next step.

Recent work

Messy to simple.

See all my work →

Lary · Airfare Consultant · Travel concierge

12+ apps to one place

Client details were spread across apps, spreadsheets and WhatsApp. Now one portal holds every traveller, preference and trip.

"My client information was scattered across too many places. Andy brought it all under one roof. It's given me more structure, more energy and more satisfaction doing the work." Lary, Airfare Consultant

Gary · Neptune · Growth consultancy, Ireland

Hard to explain to clear

The owner knew what the business did but couldn't say it simply. One day together, clear words and a new website. It started as a website job. The real result was clarity.

"I knew what my business did, but I couldn't explain it simply. After a day with Andy, I could. The new website came out of that, but the real result was clarity." Gary, Neptune

Tyler · Property Pirates · Property business

Data everywhere to next steps

Overwhelmed, with no processes and data all over the place. Now there are systems, one app and the data pulled together, so the next action is obvious.

"I was overwhelmed, with data everywhere and no real processes. Andy helped me put systems in place and pull everything into one app, so now I can see what needs to happen next." Tyler, Property Pirates

Pricing

Three steps, three prices.

Free, then $500, then $1,500 a month if we decide to keep working together. No hourly billing.

Step 1 · Free

Take the quiz

Ten quick questions, about two minutes
Your friction score, and the areas where the friction is
One thing you can do about it this week

Free

See where you stand before you spend anything

Take the quiz →

Step 2 · $500

Start with the audit

A 60-minute conversation to get everything that's heavy out of your head
A written plan: your top friction points, what to fix first, what to leave alone, and roughly how long each will take
An honest recommendation, including "you don't need me" if that's the truth

$500

Credited to your first month if you carry on within 30 days

Buy the audit →

Step 3 · $1,500 a month

Work together

Send me what's on your mind as it comes up, by text or voice note. I'll respond within one working day
A 30-minute check-in call every week: what got done, what's next, what's on your mind
Once a month it runs to an hour: re-rank your list and plan the next 30, 60 and 90 days
Quick fixes done for you. Anything bigger, we agree it first
Someone who knows your business and will challenge you, not just agree

Need something bigger built, like an app, a dashboard or a website? I'll quote it as a separate project.

$1,500 / month

After your audit. Three-month commitment, then month to month.

Why three months? It takes time to uncover all the issues. The first fixes usually reveal the next ones. One month is never enough.

Three months to start, then month to month. No hourly billing. Either way, you're not carrying it on your own.

A good fit

You run a business of one to ten people and you're carrying most of the decisions
There's more friction in the business than there should be
You'd rather act than talk about acting
You want the business to support your life, not swallow it

Not a fit

You need someone on call for emergencies
You want IT support or a help desk
You need legal, tax or payroll advice (I'll point you to good people)
You want a report that sits in a drawer

Questions

Fair questions, straight answers.

What do you actually help with?

Anything causing friction in the business: tools, processes, numbers, people, messaging, pricing, your own week. Mostly it's helping you see clearly, decide what to do first, and follow through.

Do you do the work, or just advise?

Mostly we decide together and you or your team act, with me checking in. If it's quick, I'll just sort it. Anything bigger, like an app or a website I'll quote separately, so you never pay for hours you didn't need.

How does it work day to day?

Send me what's on your mind as it comes up, by text or voice note, so you don't have to hold it until our call. I'll respond within one working day, Monday to Friday. Every week we have a 30-minute check-in, and once a month it runs to an hour to look at what moved, re-rank the list and plan the next 30, 60 and 90 days.

Why a three-month commitment?

Because it takes time to uncover all the issues. Fix one bottleneck and the next one shows itself. In my own property business we spent two years solving problem after problem before it ran the way we wanted. Three months is the minimum to get past the surface, fix what really matters and feel the difference in your week. After that it's month to month.

Why start with a paid audit?

So we both know what's worth fixing before you commit to anything monthly. You leave with a written plan either way, and the $500 comes off your first month if you carry on.

What if my business is in decent shape?

Good. Then you get a second pair of eyes, confidence you're working on the right things, and someone to think out loud with.

It can be simpler

You don't have to carry it on your own.

Take the 2-minute quiz to see where the friction is, or start with the $500 audit.

How much friction is in your business? → Buy the $500 audit

2 minutesNo pitchStraight answers